The Avalanche Podcast
We’re Rayanne and Lance Beaudry, husband-wife entrepreneurs, business and lead generation nerds, budget ninjas, travel junkies, and general fun-lovers. We’re teachers at heart and love to share the lessons we’ve learned and wisdom we’ve picked up in this crazy life. Most importantly, we love to have a good laugh and throw in a few cheesy jokes and dramatic reactions now and then. This life we’re living is a wild rollercoaster, and we’re just strapping in for the ride!
Episodes
63 episodes
Marketing Momentum: Improve Before Starting New
This episode covers how to grow by improving what you already have. Lance talks about why your next marketing win often comes from refining existing content rather than creating something new. He breaks down how to identify pages w...
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Season 2
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Episode 5
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3:12
Marketing Momentum: The Recipe Vs. The Meal
This episode covers why your marketing should focus on the experience, not the features. Lance explains why most teams talk about their product like a recipe card when customers care about the meal. You will hear how to uncover the ...
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Season 2
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Episode 4
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2:36
Marketing Momentum: Sucking Is Better Than Skipping
This episode covers the power of showing up consistently. Lance shares what running 600 miles taught him about marketing and why steady effort beats motivation. You will hear how to build habits that keep your marketing moving forwa...
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Season 2
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Episode 3
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2:43
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Marketing Momentum: Visibility vs Preference
This episode covers why preference matters more than visibility. Lance explains why brands are focused on AI search visibility while overlooking the part that actually drives demand. You will hear how to build a reputation that peop...
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Season 2
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Episode 2
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2:35
Marketing Momentum Introduction
This episode covers what you can expect from the Marketing Momentum episodes.Lance shares why this exists and what you will hear each week. The focus is simple: honest marketing guidance, clear SEO thinking, and real stories from working...
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Season 2
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Episode 1
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0:16
Vanity Workplace Benefits - Episode 58
Did you know that there are more job openings in the United States right now than there has ever been in history?! Crazy, right? So, how do you break through the noise as a job-seeker or employer? It’s all in the benefits. Join Rayanne and Lanc...
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Season 1
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Episode 57
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36:37
Interview with Tara Jones-Williamson from Your Pretty Pennies - Episode 57
Today Lance and Rayanne are joined by financial success coach, Tara Jones-Williamson from Your Pretty Pennies. Check out this episode to learn about the biggest money mistakes you’re probably making, easy ways to improve your finances, and more...
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Season 1
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Episode 56
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54:06
Will Automation Take All of Our Jobs? - Episode 56
This question has been asked many times since the start of the 21st century: is automation going to take all of our jobs? The short answer? Some of them, yes. The long answer? Well, it’s a bit more complicated than that. Join Rayanne this week ...
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Season 1
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Episode 56
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23:17
Marketing Your Side Hustle - Side Hustle School 2 - Episode 55
Welcome back to Side Hustle School! Now that you’ve created your side hustle and you’ve decided who your ideal target audience is, you’re ready to get some customers and get the ball rolling. Join Rayanne and Lance this week as they discuss the...
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Season 1
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Episode 55
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32:03
How to Grow Your Team - Episode 54
When it comes to growing your business, growing your team can be one of the hardest (but also most vital) parts. In this episode, Rayanne gets into the nitty-gritty of hiring - who to hire, when to hire, what you really need to know before hiri...
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Season 1
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Episode 54
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26:02
Habits for Success - Episode 53
Have you ever struggled with building habits, or don’t know what habits would help make your life easier? Look no further! Join Rayanne and Lance as they discuss their mindset around habits, the habits they’ve worked to build, and how habits ha...
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Season 1
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Episode 53
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41:12
Interview with Chris Summers - Episode 52
Have you ever wondered what a professional athlete does after they retire in their thirties? In this week’s podcast episode, Lance and Rayanne get the inside scoop from professional hockey player turned real estate agent, Chris Summers, as h...
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Season 1
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Episode 52
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1:03:00
The Work From Home Revolution - Episode 51
COVID-19 has forced many businesses to “fast-forward” their work from home policies throughout the past year. As a newly growing business and an intentionally “remote-friendly” team, Avalanche Creative has faced some unique challenges during th...
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Season 1
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Episode 51
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36:09
Accelerate Your Career with LinkedIn - Episode 50
With the world going virtual over the past year, networking online has become more and more important! LinkedIn has grown from an online resume to a full blown social network - from hundreds of users, thousands of posts, and dozens of daily job...
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Season 1
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Episode 50
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38:46
The Hiring Mistakes You Don't Want to Make - Episode 49
If you’re a business owner or entrepreneur and thinking about hiring your first employee, listen to this episode before you make one more move! Hiring is an exciting, major, and necessary step in the growth of your business, but it is also o...
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Season 1
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Episode 49
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28:49
Happy Birthday, Pandemic - Episode 48
Happy Birthday, COVID-19! Can you believe it’s already been a year? Yeah, us neither. However, despite all of the uncertainty that this past year has held, there are plenty of silver linings. Join Rayanne and Lan...
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Season 1
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Episode 48
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31:14
The (Not) Dying Art of Email Marketing - Episode 47
Despite some opinions, email marketing is far from dead! In fact, HubSpot has shared that for every $1 you invest into email marketing, you get a $38 return - that’s a 3800% ROI! Join us as we delve into what ema...
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Season 1
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Episode 47
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38:09
Starting Your Side Hustle - Side Hustle School 1 - Episode 46
Welcome to our first episode in the Side Hustle School series! That’s right: the Side Hustle School SERIES! With the success of our original Side Hustle School episode, we took it as a sign to expand it into a se...
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Season 1
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Episode 46
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48:15
Not Your Grandpa's Investing - Episode 45
With the whole Reddit and Gamestop fiasco nearing the horizon behind us, a lot of people are eager to dip their toes into the world of investing. However, people believed for a long time that investing just wasn’...
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Season 1
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Episode 45
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37:51
Having the Confidence of a Mediocre White Man - Interview with Jessica Lynn Parsons - Episode 44
Welcome to the first ladies-only episode of the Avalanche Podcast! Today, Rayanne is joined by her life-long best friend, Jessica Lynn Parsons. As a long distance friendship success story, Rayanne and Jessica hav...
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Season 1
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Episode 44
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1:01:21
How to Get Hired in 2021 - Episode 43
It’s no secret that the struggle to find a job right now is a common one. Rayanne takes on our first ever solo episode and shares her advice to new grads - or anyone looking for a job - as someone who graduated d...
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Season 1
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Episode 43
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42:19
Skyrocketing Your LinkedIn Engagement - Interview with Camille Trent - Episode 42
As a self-described mix of Phoebe and Monica from Friends, Camille Trent at MarketerHire is dominating the field of marketi...
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Season 1
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Episode 42
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56:35
Propensity for Intensity - Episode 41
As an Enneagram 3 and 7, we are programmed to do all the things, to go hard or go home...in short, we have a propensity for intensity. Hustle culture is real, especially for entrepreneurs, but we are realizing th...
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Season 1
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Episode 41
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29:12
New Year, New Hustle - Episode 40
It's a new year, a fresh start, and time to set some goals for the year ahead! If your goals for 2021 include starting a side hustle or taking your side hustle to the next level, this episode is for you! We're talking about the nitty-gritty of ...
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Season 1
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Episode 40
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44:29
2020 Year in Review - Episode 39
2020 has been a hot mess and a rollercoaster and the wildest year we could ever imagine. But we survived it and made it to 2021! Join us as we reflect on the high, low, and just plain weird moments of the past year. *Including a bonus surprise ...
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Season 1
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Episode 39
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33:37
