The Avalanche Podcast
Ready to stop just dreaming about starting a business? This podcast is your real-talk guide for entrepreneurs who felt totally unqualified, just like we did when we started out young, broke, and inexperienced with stars in our eyes! Each episode, we'll get real about the journey of entrepreneurship - the high highs, the low lows, and the many surprises. We share how we built a seven-figure digital agency and our version of the 'dream life,' proving that you don't need a perfect plan or fancy connections to make it happen.
Episodes
76 episodes
Marketing Momentum: Alternative Pages - Your New Hot Lead Pipeline
Some of the highest-intent searches in Google include your competitors’ names. In this episode, Lance explains why alternative pages attract buyers who are already evaluating options. He breaks down how to structure honest compariso...
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Season 2
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Episode 14
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3:07
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Marketing Momentum: Add a TL;DR
Most blog posts hide the real answer too far down the page.This episode covers a simple content upgrade that improves trust, engagement, and clarity in Google and AI search.Learn why skimmers matter, how summaries help search engi...
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Season 2
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Episode 13
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3:52
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Marketing Momentum: Know What You're Up Against
Before investing in SEO, you need to know what you’re actually up against. This episode walks through a simple process to measure how competitive a topic really is using Semrush. Learn how to evaluate how much surface area competito...
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Season 2
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Episode 12
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3:23
Marketing Momentum: AI Visibility Scores Are Vibes, Not Signals
AI mention tracking tools promise visibility and influence, but most of them can't be verified. In this episode, Lance explains why AI visibility scores and citation metrics fail basic trust checks and what signals actually matter i...
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Season 2
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Episode 14
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4:27
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Marketing Momentum: No Author = No Trust
This episode covers one of the most overlooked EEAT mistakes online: publishing expert content without making the expert obvious.Lance talks about why anonymous advice creates doubt for humans and weak signals for Google and AI.Su...
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Season 2
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Episode 13
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4:42
Marketing Momentum: Forget the Funnel. Build the Ecosystem.
This episode covers why the marketing funnel no longer reflects how people actually buy. Lance talks about the quiet lie behind funnel thinking and why buyers move in non-linear, unpredictable ways. You will hear why desig...
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Season 2
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Episode 12
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3:26
Marketing Momentum: Filter Chips
This episode covers a Google update that is already impacting local service visibility. Lance breaks down Google’s new filter chips and explains why businesses without clearly labeled estimate pages are getting filtered out.
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Season 2
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Episode 11
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2:55
Marketing Momentum: Roles with Goals
This episode covers how to shift your website from product-focused to role-focused.Lance explains why buyers identify as roles with goals and how websites lose conversions when visitors have to translate the message themselves. You will ...
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Season 2
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Episode 10
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3:16
Marketing Momentum: The Cold Start
This episode covers how to break the cold start in your marketing.Lance talks about the blank page problem and how AI helps you find your footing faster. You will hear how to turn rough drafts into direction, uncover gaps in your content...
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Season 2
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Episode 9
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2:49
If we can build a business...you can, too!
We're finally bringing the podcast back after a 4.5-year break to share the messy, real-life journey of starting a business. If you want to be an entrepreneur but don't think you're ready, this is for you—we started out broke, in debt, and had ...
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1:07:54
Marketing Momentum: Hook, Line, and Sinker
This episode covers a simple framework for writing content that pulls people in.Hook, Line, and Sinker is a structure that helps your content stop the scroll, build tension, and guide people to a meaningful next step. You will hear how e...
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Season 2
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Episode 8
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2:30
Marketing Momentum: The 211 Problem
This episode covers why the best marketing plays the long game. Lance breaks down DreamData’s new study that shows the average B2B buyer journey is 211 days. He explains why mo...
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Season 2
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Episode 7
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2:46
Marketing Momentum: Volume Over Value
This episode covers why keyword volume is not the metric that matters most.Lance breaks down the trap of chasing high-volume keywords and explains why low-volume, high-intent searches often bring the best customers.You will walk a...
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Season 2
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Episode 6
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2:30
Marketing Momentum: Improve Before Starting New
This episode covers how to grow by improving what you already have. Lance talks about why your next marketing win often comes from refining existing content rather than creating something new. He breaks down how to identify pages w...
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Season 2
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Episode 5
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3:12
Marketing Momentum: The Recipe Vs. The Meal
This episode covers why your marketing should focus on the experience, not the features. Lance explains why most teams talk about their product like a recipe card when customers care about the meal. You will hear how to uncover the ...
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Season 2
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Episode 4
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2:36
Marketing Momentum: Sucking Is Better Than Skipping
This episode covers the power of showing up consistently. Lance shares what running 600 miles taught him about marketing and why steady effort beats motivation. You will hear how to build habits that keep your marketing moving forwa...
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Season 2
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Episode 3
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2:43
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Marketing Momentum: Visibility vs Preference
This episode covers why preference matters more than visibility. Lance explains why brands are focused on AI search visibility while overlooking the part that actually drives demand. You will hear how to build a reputation that peop...
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Season 2
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Episode 2
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2:35
Marketing Momentum Introduction
This episode covers what you can expect from the Marketing Momentum episodes.Lance shares why this exists and what you will hear each week. The focus is simple: honest marketing guidance, clear SEO thinking, and real stories from working...
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Season 2
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Episode 1
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0:16
Vanity Workplace Benefits - Episode 58
Did you know that there are more job openings in the United States right now than there has ever been in history?! Crazy, right? So, how do you break through the noise as a job-seeker or employer? It’s all in the benefits. Join Rayanne and Lanc...
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Season 1
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Episode 57
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36:37
Interview with Tara Jones-Williamson from Your Pretty Pennies - Episode 57
Today Lance and Rayanne are joined by financial success coach, Tara Jones-Williamson from Your Pretty Pennies. Check out this episode to learn about the biggest money mistakes you’re probably making, easy ways to improve your finances, and more...
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Season 1
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Episode 56
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54:06
Will Automation Take All of Our Jobs? - Episode 56
This question has been asked many times since the start of the 21st century: is automation going to take all of our jobs? The short answer? Some of them, yes. The long answer? Well, it’s a bit more complicated than that. Join Rayanne this week ...
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Season 1
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Episode 56
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23:17
Marketing Your Side Hustle - Side Hustle School 2 - Episode 55
Welcome back to Side Hustle School! Now that you’ve created your side hustle and you’ve decided who your ideal target audience is, you’re ready to get some customers and get the ball rolling. Join Rayanne and Lance this week as they discuss the...
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Season 1
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Episode 55
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32:03
How to Grow Your Team - Episode 54
When it comes to growing your business, growing your team can be one of the hardest (but also most vital) parts. In this episode, Rayanne gets into the nitty-gritty of hiring - who to hire, when to hire, what you really need to know before hiri...
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Season 1
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Episode 54
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26:02
Habits for Success - Episode 53
Have you ever struggled with building habits, or don’t know what habits would help make your life easier? Look no further! Join Rayanne and Lance as they discuss their mindset around habits, the habits they’ve worked to build, and how habits ha...
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Season 1
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Episode 53
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41:12
Interview with Chris Summers - Episode 52
Have you ever wondered what a professional athlete does after they retire in their thirties? In this week’s podcast episode, Lance and Rayanne get the inside scoop from professional hockey player turned real estate agent, Chris Summers, as h...
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Season 1
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Episode 52
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1:03:00