The Avalanche Podcast
Ready to stop just dreaming about starting a business? This podcast is your real-talk guide for entrepreneurs who felt totally unqualified, just like we did when we started out young, broke, and inexperienced with stars in our eyes! Each episode, we'll get real about the journey of entrepreneurship - the high highs, the low lows, and the many surprises. We share how we built a seven-figure digital agency and our version of the 'dream life,' proving that you don't need a perfect plan or fancy connections to make it happen.
The Avalanche Podcast
Marketing Momentum: Authority vs Freshness in AI Search
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Two studies say opposite things about AI visibility. One says authority wins. One says freshness wins. Both are right, and both are incomplete.
In this episode, Lance breaks down what these studies were actually measuring, why headline-reactive marketing gets teams into trouble, and how to build a better strategy around your actual buyers and business goals.
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