The Avalanche Podcast
Ready to stop just dreaming about starting a business? This podcast is your real-talk guide for entrepreneurs who felt totally unqualified, just like we did when we started out young, broke, and inexperienced with stars in our eyes! Each episode, we'll get real about the journey of entrepreneurship - the high highs, the low lows, and the many surprises. We share how we built a seven-figure digital agency and our version of the 'dream life,' proving that you don't need a perfect plan or fancy connections to make it happen.
Podcasting since 2020 • 76 episodes
The Avalanche Podcast
Latest Episodes
Marketing Momentum: Alternative Pages - Your New Hot Lead Pipeline
Some of the highest-intent searches in Google include your competitors’ names. In this episode, Lance explains why alternative pages attract buyers who are already evaluating options. He breaks down how to structure honest compariso...
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Season 2
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Episode 14
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3:07
Marketing Momentum: Add a TL;DR
Most blog posts hide the real answer too far down the page.This episode covers a simple content upgrade that improves trust, engagement, and clarity in Google and AI search.Learn why skimmers matter, how summaries help search engi...
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Season 2
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Episode 13
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3:52
Marketing Momentum: Know What You're Up Against
Before investing in SEO, you need to know what you’re actually up against. This episode walks through a simple process to measure how competitive a topic really is using Semrush. Learn how to evaluate how much surface area competito...
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Season 2
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Episode 12
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3:23
Marketing Momentum: AI Visibility Scores Are Vibes, Not Signals
AI mention tracking tools promise visibility and influence, but most of them can't be verified. In this episode, Lance explains why AI visibility scores and citation metrics fail basic trust checks and what signals actually matter i...
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Season 2
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Episode 14
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4:27
Marketing Momentum: No Author = No Trust
This episode covers one of the most overlooked EEAT mistakes online: publishing expert content without making the expert obvious.Lance talks about why anonymous advice creates doubt for humans and weak signals for Google and AI.Su...
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Season 2
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Episode 13
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4:42