The Avalanche Podcast
Ready to stop just dreaming about starting a business? This podcast is your real-talk guide for entrepreneurs who felt totally unqualified, just like we did when we started out young, broke, and inexperienced with stars in our eyes! Each episode, we'll get real about the journey of entrepreneurship - the high highs, the low lows, and the many surprises. We share how we built a seven-figure digital agency and our version of the 'dream life,' proving that you don't need a perfect plan or fancy connections to make it happen.
The Avalanche Podcast
Latest Episodes
Marketing Momentum: SEO vs AEO is NOT a Debate
GEO, AEO, AI Search.The labels may keep changing, but the fundamentals haven't. In this video, Lance breaks down why answer engine optimization isn't a new game and what actually drives visibility across both traditional and...
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Free Marketing Event in Grand Rapids — AI Search Decoded
If you've spent any time trying to figure out how to show up in AI search, you know how exhausting it is. That's why we've done the research for you. AI Search Decoded (Free Event)📆 May 20🕐 4-6 PM📍 R...
Marketing Momentum: Use AI to Diagnose an SEO Collapse
When traffic drops, don't just guess why.In this episode, Lance walks through a workflow using SEMrush and Claude that used to take days of manual work from a qualified SEO expert and now takes under an hour. You will hear ex...
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Marketing Momentum in a Minute: Stop Publishing Good Enough Content
Good enough doesn't rank, and it never will.In this episode, Lance breaks down why most teams have a standards problem rather than a content problem, and what to do about it. You will hear a simple five step process for makin...
Marketing Momentum: How to Turn Sales Questions Into Your Best Website Content
Your sales team is sitting on a content gold mine. They may not even realize.In this episode, Lance breaks down why your website should be answering sales questions before your salesperson ever has to. The questions your team fields on e...
