The Avalanche Podcast
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The Avalanche Podcast
Marketing Momentum: Stop Making Vanity Updates to Your Website
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Google created a fingerprint of your page the first time it crawled it. Every update since then gets compared to that original. If the difference is not meaningful, Google moves on.
Lance explains what actually triggers Google to re-evaluate your content, walks through what counts as a real change, and introduces a free tool called Page Pulse to help you track what is actually impacting your visibility.
Try Page Pulse free at pagepulse.dev.
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