The Avalanche Podcast
Ready to stop just dreaming about starting a business? This podcast is your real-talk guide for entrepreneurs who felt totally unqualified, just like we did when we started out young, broke, and inexperienced with stars in our eyes! Each episode, we'll get real about the journey of entrepreneurship - the high highs, the low lows, and the many surprises. We share how we built a seven-figure digital agency and our version of the 'dream life,' proving that you don't need a perfect plan or fancy connections to make it happen.
The Avalanche Podcast
Marketing Momentum: Should You Delete Old Content for Better SEO?
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Sometimes the best way to grow your content is to publish less of it.
In this episode, Lance makes the case for auditing your website before you add anything new. Search engines and AI tools reward expertise and trust, so a site cluttered with thin or outdated pages can hold your best work back. He walks through a four-part framework for deciding what stays, what gets fixed, what gets cut, and what's missing.
You'll walk away with a simple plan to clean up your content and a habit worth repeating every year.
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#MarketingPodcast #SEO #ContentMarketing #AISearch
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