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The Avalanche Podcast
Ready to stop just dreaming about starting a business? This podcast is your real-talk guide for entrepreneurs who felt totally unqualified, just like we did when we started out young, broke, and inexperienced with stars in our eyes! Each episode, we'll get real about the journey of entrepreneurship - the high highs, the low lows, and the many surprises. We share how we built a seven-figure digital agency and our version of the 'dream life,' proving that you don't need a perfect plan or fancy connections to make it happen.
The Avalanche Podcast
Marketing Momentum: March Madness and AI Scoring
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The odds of a perfect March Madness bracket are 1 in 9.2 quintillion. If you actually know basketball, those odds improve to 1 in 120 billion. That gap is exactly how you should be thinking about AI and SEO.
In this episode, Lance breaks down why handing AI a prompt and hoping for the best is the equivalent of picking teams by mascot vibes. The people who actually benefit from AI in their SEO are the ones who already understand the game and use it to move faster, go deeper, and scale what works.
Lance also walks through a quick four-question self-assessment so you can honestly evaluate where you stand, and whether AI is acting as a true accelerator for your business or just helping you spin your wheels faster.
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