The Avalanche Podcast
We’re Rayanne and Lance Beaudry, husband-wife entrepreneurs, business and lead generation nerds, budget ninjas, travel junkies, and general fun-lovers. We’re teachers at heart and love to share the lessons we’ve learned and wisdom we’ve picked up in this crazy life. Most importantly, we love to have a good laugh and throw in a few cheesy jokes and dramatic reactions now and then. This life we’re living is a wild rollercoaster, and we’re just strapping in for the ride!
Podcasting since 2020 • 65 episodes
The Avalanche Podcast
Latest Episodes
Marketing Momentum: The 211 Problem
This episode covers why the best marketing plays the long game. Lance breaks down DreamData’s new study that shows the average B2B buyer journey is 211 days. He explains why mo...
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Season 2
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Episode 7
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2:46
Marketing Momentum: Volume Over Value
This episode covers why keyword volume is not the metric that matters most.Lance breaks down the trap of chasing high-volume keywords and explains why low-volume, high-intent searches often bring the best customers.You will walk a...
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Season 2
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Episode 6
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2:30
Marketing Momentum: Improve Before Starting New
This episode covers how to grow by improving what you already have. Lance talks about why your next marketing win often comes from refining existing content rather than creating something new. He breaks down how to identify pages w...
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Season 2
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Episode 5
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3:12
Marketing Momentum: The Recipe Vs. The Meal
This episode covers why your marketing should focus on the experience, not the features. Lance explains why most teams talk about their product like a recipe card when customers care about the meal. You will hear how to uncover the ...
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Season 2
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Episode 4
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2:36
Marketing Momentum: Sucking Is Better Than Skipping
This episode covers the power of showing up consistently. Lance shares what running 600 miles taught him about marketing and why steady effort beats motivation. You will hear how to build habits that keep your marketing moving forwa...
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Season 2
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Episode 3
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2:43