The Avalanche Podcast
Ready to stop just dreaming about starting a business? This podcast is your real-talk guide for entrepreneurs who felt totally unqualified, just like we did when we started out young, broke, and inexperienced with stars in our eyes! Each episode, we'll get real about the journey of entrepreneurship - the high highs, the low lows, and the many surprises. We share how we built a seven-figure digital agency and our version of the 'dream life,' proving that you don't need a perfect plan or fancy connections to make it happen.
The Avalanche Podcast
Marketing Momentum: The 211 Problem
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This episode covers why the best marketing plays the long game.
Lance breaks down DreamData’s new study that shows the average B2B buyer journey is 211 days. He explains why most of the decision happens quietly and how to build content that earns trust before someone is ready to buy. You will hear how to create content people want to follow, not just find.
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