The Avalanche Podcast
We’re Rayanne and Lance Beaudry, husband-wife entrepreneurs, business and lead generation nerds, budget ninjas, travel junkies, and general fun-lovers. We’re teachers at heart and love to share the lessons we’ve learned and wisdom we’ve picked up in this crazy life. Most importantly, we love to have a good laugh and throw in a few cheesy jokes and dramatic reactions now and then. This life we’re living is a wild rollercoaster, and we’re just strapping in for the ride!
The Avalanche Podcast
Marketing Momentum: The 211 Problem
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Rayanne Beaudry
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Season 2
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Episode 7
This episode covers why the best marketing plays the long game.
Lance breaks down DreamData’s new study that shows the average B2B buyer journey is 211 days. He explains why most of the decision happens quietly and how to build content that earns trust before someone is ready to buy. You will hear how to create content people want to follow, not just find.
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