The Avalanche Podcast
We’re Rayanne and Lance Beaudry, husband-wife entrepreneurs, business and lead generation nerds, budget ninjas, travel junkies, and general fun-lovers. We’re teachers at heart and love to share the lessons we’ve learned and wisdom we’ve picked up in this crazy life. Most importantly, we love to have a good laugh and throw in a few cheesy jokes and dramatic reactions now and then. This life we’re living is a wild rollercoaster, and we’re just strapping in for the ride!
The Avalanche Podcast
Marketing Momentum: Volume Over Value
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Rayanne Beaudry
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Season 2
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Episode 6
This episode covers why keyword volume is not the metric that matters most.
Lance breaks down the trap of chasing high-volume keywords and explains why low-volume, high-intent searches often bring the best customers.
You will walk away with a simple way to prioritize keywords that lead to real revenue, not vanity traffic.
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#MarketingPodcast #SEO #KeywordResearch #AvalancheCreative
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