The Avalanche Podcast
Ready to stop just dreaming about starting a business? This podcast is your real-talk guide for entrepreneurs who felt totally unqualified, just like we did when we started out young, broke, and inexperienced with stars in our eyes! Each episode, we'll get real about the journey of entrepreneurship - the high highs, the low lows, and the many surprises. We share how we built a seven-figure digital agency and our version of the 'dream life,' proving that you don't need a perfect plan or fancy connections to make it happen.
The Avalanche Podcast
Marketing Momentum: The Recipe Vs. The Meal
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
This episode covers why your marketing should focus on the experience, not the features.
Lance explains why most teams talk about their product like a recipe card when customers care about the meal. You will hear how to uncover the human stories behind what you sell and use them to create stronger messaging.
Subscribe to get every new episode.
#MarketingPodcast #BrandMessaging #Storytelling #DigitalMarketing #AvalancheCreative
Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.