The Avalanche Podcast
Ready to stop just dreaming about starting a business? This podcast is your real-talk guide for entrepreneurs who felt totally unqualified, just like we did when we started out young, broke, and inexperienced with stars in our eyes! Each episode, we'll get real about the journey of entrepreneurship - the high highs, the low lows, and the many surprises. We share how we built a seven-figure digital agency and our version of the 'dream life,' proving that you don't need a perfect plan or fancy connections to make it happen.
The Avalanche Podcast
Marketing Momentum: Volume Over Value
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This episode covers why keyword volume is not the metric that matters most.
Lance breaks down the trap of chasing high-volume keywords and explains why low-volume, high-intent searches often bring the best customers.
You will walk away with a simple way to prioritize keywords that lead to real revenue, not vanity traffic.
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#MarketingPodcast #SEO #KeywordResearch #AvalancheCreative
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