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The Avalanche Podcast
Marketing Momentum: AI Visibility is Inconsistent
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Everyone wants to know if their brand is showing up in AI tools.
New research from SparkToro shows AI recommendations are highly inconsistent. Ask the same question repeatedly, and you’ll likely get different brands in different orders each time.
In this episode, Lance explains why tracking AI visibility like SEO rankings can be misleading and what businesses should focus on instead.
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