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The Avalanche Podcast
Ready to stop just dreaming about starting a business? This podcast is your real-talk guide for entrepreneurs who felt totally unqualified, just like we did when we started out young, broke, and inexperienced with stars in our eyes! Each episode, we'll get real about the journey of entrepreneurship - the high highs, the low lows, and the many surprises. We share how we built a seven-figure digital agency and our version of the 'dream life,' proving that you don't need a perfect plan or fancy connections to make it happen.
The Avalanche Podcast
Marketing Momentum: Alternative Pages - Your New Hot Lead Pipeline
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Some of the highest-intent searches in Google include your competitors’ names.
In this episode, Lance explains why alternative pages attract buyers who are already evaluating options. He breaks down how to structure honest comparisons, clarify fit, and position your brand without attacking others.
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