The Avalanche Podcast
Ready to stop just dreaming about starting a business? This podcast is your real-talk guide for entrepreneurs who felt totally unqualified, just like we did when we started out young, broke, and inexperienced with stars in our eyes! Each episode, we'll get real about the journey of entrepreneurship - the high highs, the low lows, and the many surprises. We share how we built a seven-figure digital agency and our version of the 'dream life,' proving that you don't need a perfect plan or fancy connections to make it happen.
The Avalanche Podcast
Marketing Momentum: Roles with Goals
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This episode covers how to shift your website from product-focused to role-focused.
Lance explains why buyers identify as roles with goals and how websites lose conversions when visitors have to translate the message themselves. You will hear how to identify your top buyer roles, map out what they want, and build simple UX flows that guide them to the right page faster.
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