The Avalanche Podcast
We’re Rayanne and Lance Beaudry, husband-wife entrepreneurs, business and lead generation nerds, budget ninjas, travel junkies, and general fun-lovers. We’re teachers at heart and love to share the lessons we’ve learned and wisdom we’ve picked up in this crazy life. Most importantly, we love to have a good laugh and throw in a few cheesy jokes and dramatic reactions now and then. This life we’re living is a wild rollercoaster, and we’re just strapping in for the ride!
The Avalanche Podcast
Marketing Momentum: Visibility vs Preference
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Rayanne Beaudry
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Season 2
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Episode 2
This episode covers why preference matters more than visibility.
Lance explains why brands are focused on AI search visibility while overlooking the part that actually drives demand. You will hear how to build a reputation that people choose before they ever search.
You will walk away with a clearer way to think about brand trust, recognition, and the role they play in your SEO strategy.
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