The Avalanche Podcast
Ready to stop just dreaming about starting a business? This podcast is your real-talk guide for entrepreneurs who felt totally unqualified, just like we did when we started out young, broke, and inexperienced with stars in our eyes! Each episode, we'll get real about the journey of entrepreneurship - the high highs, the low lows, and the many surprises. We share how we built a seven-figure digital agency and our version of the 'dream life,' proving that you don't need a perfect plan or fancy connections to make it happen.
The Avalanche Podcast
Latest Episodes
Repetition Works: Why Your Message Isn't Landing Yet
Most companies abandon a message right when the market is starting to learn it. Lance explains why, using the classroom routine his four-year-old picked up in three days, and walks through how to choose one core idea and reinforce it across eve...
UI vs UX: What Cake Teaches Us About Your Website
A website that looks good and a website that works are two different things. Lance breaks down the difference between UI and UX using an analogy Jordan Grooters shared from Nielsen Norman Group, then walks through a two-layer audit you can do o...
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Marketing Momentum: Why Google's AI Overview Gets Your Business Wrong
You can't edit an AI Overview, but you can improve what it reads.Lance opens with a client screenshot and one line: "This isn't true." Google had confidently told searchers a service was available at 2,000+ locations with no referral req...
Marketing Momentum: How Fast You Decide Is Your Competitive Advantage
The companies that win are not always the ones with the biggest budgets.In this episode, Lance draws on 12 years of strategy meetings to describe what separates companies with momentum from companies that stall. You will hear the five pa...
Marketing Momentum: Improve Your Website in 90 Days Without a Redesign
What phrase has Lance heard most in 12 years of running an agency? "I wish we would have started sooner."In this episode, Lance breaks down why website opportunities sit untouched for years and what to do instead of a giant yearly redesi...
